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Effective Model in Financial Services Marketing in Tehran Stock Exchange

ghasem ansaari ranani; vahid nasehi far

Volume 18, Issue 56 , January 2008, , Pages 123-140

Abstract
  By developing the global condition and changing the Industrial Economy to Service Economy, and also considering the fast development of organizations and service institutions in all over the world,a new field of marketing as called, "Services Marketing" has been introduced. Different professional branches ...  Read More